The country has several very popular resorts, including Chiang Mai, Chiang Rai, Hua Hin, Pattaya, Phuket, Ko Samui, and of course, the capital, Bangkok.
And while each resort does have its own bustling hub, the overall atmosphere on a Thailand holiday will be one of relaxation, especially if you take the time to visit one of the country's many Buddhist monasteries or temples.
If you're visiting Bangkok, be sure to take in the Grand Palace, Temple of the Emerald Buddha, and at least one of the city's floating markets.
For souvenirs, silk products, pottery and gems are very popular, but remember you aren't allowed to take any Buddha effigies out of the country ¿ no matter what some street sellers may tell you.
And bargaining is something of a national sport, so don't be afraid to give it a go - your holiday reminders may well cost you less than you expect. The only place where it isn't the rule is in big department stores.
Thanks to its emergence on our own eating out scene, we're now more familiar with typical Thai cuisine here than ever, but the real variations of flavours and spices are something which promise to be a highlight of any Thailand holiday.
Thai people live by the philosophy of eating when they're hungry rather than at set meal times, which means eating is usually very informal. Given that spices feature highly in Thai cuisine, iced water is the usual accompaniment, but a Thai beer is also just as suitable. Beware of wines though - nothing to do with any quality issues, more that they can be hugely expensive.
Visiting on a package holiday or all-inclusive holiday will give you a fascinating snapshot of this richly varied country. You might wish to consider a twin-centre holiday, perhaps splitting your time between one of the country's main cities, and a seaside resort.
Whichever way you decide to discover Thailand, check out The Co-operative Travel for last minute holiday deals and offers which could be a bargain way to explore this richly varied country.