TV and movies influence holiday choices

Watching movies over the festive period will influence where many people book their next holiday, according to industry body ABTA.

The travel association says that the stunning sight seen on the BBC’s Frozen Planet series as already caused a spike in the number of people booking cruises in the Antarctic and Arctic and they predict more people will feel the need to book their holidays after watching some festive telly.

Victoria Bacon, ABTA head of communications said: “Film and television programmes have a huge influence on British holidaymakers’ travel plans. It is clear destinations benefit enormously when used as film locations, which is why many are delighted to be chosen.”

Recently, a survey conducted by Cheapflights found that reality TV programmes scored heavily in the influencing holiday choices stakes.

The Greek isle of Mykonos has seen its booking numbers soar by 89 per cent since X Factor judge Tulisa Contostavlos took contests of the talent show to the holiday hotspot for boot camp.

Posted by Adam Green