Passengers 'prepared to pay more for better flight experience' - Co-operative Travel
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Passengers 'prepared to pay more for better flight experience'


Britons taking holidays to Spain and other popular destinations would be prepared to pay more for a better flight experience, it has been revealed.

Research carried out by Holiday Extras found that 58 per cent of passengers would pay more for in-flight entertainment, food and drink, additional leg room and improved comfort.

More than half of those polled said a meal should be included in the cost of a ticket.

"It's encouraging to see people wanting to improve their in-flight experience, and perhaps this is a result of more people choosing long haul destinations and requiring a higher level of comfort," said Mike Whiting, managing editor at Holiday Extras.

A separate survey carried out by the company earlier this month revealed that almost half of parents would allow their child to skip school in order to secure a good deal on a break abroad.

Of those surveyed, 44 per cent said they would be happy to do this.

Posted by Jamie Manterfield

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