New ad promotes luxury holidays in Dubai

Luxury holidays in Dubai could prove a more popular option this year as a result of a new television advert promoting the famous Burj Al Arab hotel.

The commercial, which is a first for luxury hotel chain Jumeirah, encourages viewers to pay a visit to Dubai and "leave the ordinary behind".

It features a diver descending from the rooftop of the Burj Al Arab to the Arabian Gulf below, an image which fits in with Jumeirah's invitation for guests to "immerse themselves in unparalleled luxury" at the hotel.

Some of the property's luxury features are showcased in the ad, including the Skyview bar, Club Suite and Assawan Spa, as well as gourmet restaurants and infinity pools.

Standing at a height of 321 metres, the Burj Al Arab features 202 suites and six signature dining venues.

As well as seeking out some of the high-end experiences on offer, travellers planning all inclusive holidays in Dubai can have some fun at attractions such as the Wild Wadi Waterpark, which comprises more than 30 rides.