Royal Caribbean launches UK television campaign

Family cruises and other holiday packages with Royal Caribbean could prove a popular option among UK travellers over the coming weeks, as a result of a television advertising campaign recently introduced by the company.

Launched in conjunction with Channel 5, the promotion promises to give away a cruise a day.

Until June 6th, anyone who books a cruise with the line will have the opportunity to win an additional voyage, including flights for two people, reports TTG Live.

The campaign, which is thought to be the first of its kind, features announcements of the individuals who have won the bonus holidays every day on Channel 5.

Jo Rzymowska, Royal Caribbean's associate vice president and general manager, said: "This spring Royal Giveaway campaign should be an exciting addition to our marketing push."

UK travellers can embark on cruises from Southampton with the operator and visit Mediterranean holiday hotspots such as Mallorca, Alicante and Monte Carlo, as well as islands like Gran Canaria and Tenerife.